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At just 28, Ghent-based Simon Van Cauwenberge is pioneering a new generation of proven mood fragrances with Loucil, blending science, AI, and art. In collaboration with master perfumer Christophe Laudamiel (Beyoncé, Tom Ford), they crafted scientifically backed scents designed to evoke calm, focus, or energy through natural extracts proven to affect the mind and body. His work redefines perfume as a tool for emotional wellbeing - elegant, functional, and made for life on the move.